Virgin Active - Go There
Virgin Active launched there series of Go There multi-regional commercials to promote their gyms globally for the January 2017 gym season. The Line animation collective, working under Electric Theatre Collective, created a beautifully crafted 2D fantasy world to be overlaid on top of real world representations of Virgin Active's gym offerings.
Credits
AGENCY 
Iris 
Creatives: Jonathan McKemey, Trevor Webb
ECD: David Prideaux
Producer: Alex Coughlin

PRODUCTION
Outsider
Director: Max Fisher
Producers: Joseph Taussig

EDITORIAL 
Tenthree
Editor: Rebecca Luff
ELECTRIC THEATRE COLLECTIVE
Producer: Orlaith Turner
VFX Supervisor: Courtney Pryce
2D Artists: Andrew Stewart, Chris Fraser, Taran Spear
Animators: James Duveen, Carlos de Faria, 
Jonathan Gallagher, Sam Taylor, Louis Neubert, Duncan Gist
Colourist: Lewis Crossfield

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