John Lewis - The Bear & The Hare
The John Lewis Christmas campaign has become a symbol of the start of the British festive season. 2013 was no different with the creation of "The Bear & The Hare", Elliot Dear and Yves Geleyn’s heartwarming animated film for John Lewis and agency Adam & Eve DDB.
There once was an animal who had never seen Christmas. As autumn winds turn to winter snow, the bear begins his annual retreat into hibernation to sleep his way through the best part of the year. The festive spirit is strong though, and his friend the hare is determined to give him a gift he has never received before – Christmas.
Credits
Client: John Lewis
Agency: Adam & Eve DDB
Studio: BlinkInk / Hornet
Director: Elliot Dear and Yves Geleyn
Role: Compositing
Agency: Adam & Eve DDB
Studio: BlinkInk / Hornet
Director: Elliot Dear and Yves Geleyn
Role: Compositing
Awards
british arrow award 2014 (gold) - best integrated
british arrow award 2014 (silver) - best over 90 second cinema commercial
british arrow award 2014 (silver) - best over 90 second tv commercial using paid-for media
creative circle awards 2014 (gold) craft, film, digital & radio - best animation in film or digital
creative circle awards 2014 (gold) film - best cinema
creative circle awards 2014 (silver) best film production design
creative circle awards 2014 (silver) film craft - best direction
creative circle awards 2014 (silver) best tv single
british arrow award 2014 (silver) - best over 90 second cinema commercial
british arrow award 2014 (silver) - best over 90 second tv commercial using paid-for media
creative circle awards 2014 (gold) craft, film, digital & radio - best animation in film or digital
creative circle awards 2014 (gold) film - best cinema
creative circle awards 2014 (silver) best film production design
creative circle awards 2014 (silver) film craft - best direction
creative circle awards 2014 (silver) best tv single
