Jonathan Gallagher | Animation & Design

Nike - Football Campaign 2012

Brazil Kit 2012/13

Part of a series of brand films shot and directed by Intro/Julian Gibbs as part of the Nike campaign to mark the launch of the 2012 National Football Team kits for Brazil, Netherlands, France, Poland and Portugal. A range of multiple and moving high-powered laser beam sequences scan each shirt. These passes were shot one by one on a motion control rig with a low frame rate video camera to highlight the detail and unique laser manufacturing technology used by Nike – without burning a hole in anything.

Credits

Client: Nike
Nike Art Director: Kevin Coatman
Studio: The Intro Partnership
Director: Julian Gibbs
Role: Animation/Compositing

National Team Kits

A promotional film for the new Nike National Team Kits 2012/13. This was displayed on a super wide format LED screen organised at Battersea Power Station primarily to promote the new Nike Mercurial football boots. Other films were created to showcase Mecurial boots, Nike Football+ and the Red Laces charity work.

Credits

Client: Nike
Nike Art Director: Kevin Coatman
Studio: The Intro Partnership
Director: Julian Gibbs
Role: Design/Animation/Compositing

Mercurial

A short section of shots that were used in a larger film that was displayed on a super wide format LED screen to promote Nike Mercurial football boots to a press gathering at Battersea Power Station. This film then developed into a Mercurial title sequence, building up to a sensational PA from none other than Ronaldo himself talking about the revolutionary new boot. Other films were created to showcase NTK, Nike Football+ and the Red Laces charity work.

Credits

Client: Nike
Nike Creative Director: Gary Horto
Studio: The Intro Partnership
Director: Camilla Kirk
Role: Design/Animation/Compositing