Nike - My Time Is Now
Part of a collection of films created to coincide with the Euro 2012 Championships, featuring some of the biggest names in football across player specific films, as well as national group films.
Working alongside Nike’s Brand Design team, Intro animated press photographs from Nike’s Summer 2012 "My Time Is Now" brand campaign to create films that conveying each athlete’s “hunger through a lens of impatience”. The in-house Intro post-production team combined 3D & 2D animation to create explosive and fluid loops packed with strength, energy and progression – the essence of Nike’s Breaking Through creative.
The films were made in a variety of formats for the Nike take over even in the Zloty Tarasay Shopping Mall in Warsaw. The atrium was transformed into a football pitch, a huge LED screen was installed, high definition columns, an LED floor and interactive podiums for products. Very exciting.
Working alongside Nike’s Brand Design team, Intro animated press photographs from Nike’s Summer 2012 "My Time Is Now" brand campaign to create films that conveying each athlete’s “hunger through a lens of impatience”. The in-house Intro post-production team combined 3D & 2D animation to create explosive and fluid loops packed with strength, energy and progression – the essence of Nike’s Breaking Through creative.
The films were made in a variety of formats for the Nike take over even in the Zloty Tarasay Shopping Mall in Warsaw. The atrium was transformed into a football pitch, a huge LED screen was installed, high definition columns, an LED floor and interactive podiums for products. Very exciting.
Credits
Client: Nike
Campaign: My Time Is Now
Nike Creative Director: Eric Duvauchelle
Nike Art Director: Kevin Coatman
Studio: The Intro Partnership
Director: Julian Gibbs
Role: Animation/Compositing
Campaign: My Time Is Now
Nike Creative Director: Eric Duvauchelle
Nike Art Director: Kevin Coatman
Studio: The Intro Partnership
Director: Julian Gibbs
Role: Animation/Compositing
