Virgin Active - Go There
Virgin Active launched there series of Go There multi-regional commercials to promote their gyms globally for the January 2017 gym season. The Line animation collective, working under Electric Theatre Collective, created a beautifully crafted 2D fantasy world to be overlaid on top of real world representations of Virgin Active's gym offerings.
Credits
AGENCY
Iris
Creatives: Jonathan McKemey, Trevor Webb
ECD: David Prideaux
Producer: Alex Coughlin
PRODUCTION
Outsider
Director: Max Fisher
Producers: Joseph Taussig
EDITORIAL
Tenthree
Editor: Rebecca Luff
Iris
Creatives: Jonathan McKemey, Trevor Webb
ECD: David Prideaux
Producer: Alex Coughlin
PRODUCTION
Outsider
Director: Max Fisher
Producers: Joseph Taussig
EDITORIAL
Tenthree
Editor: Rebecca Luff
ELECTRIC THEATRE COLLECTIVE
Producer: Orlaith Turner
VFX Supervisor: Courtney Pryce
2D Artists: Andrew Stewart, Chris Fraser, Taran Spear
Animators: James Duveen, Carlos de Faria,
Jonathan Gallagher, Sam Taylor, Louis Neubert, Duncan Gist
Colourist: Lewis Crossfield
Producer: Orlaith Turner
VFX Supervisor: Courtney Pryce
2D Artists: Andrew Stewart, Chris Fraser, Taran Spear
Animators: James Duveen, Carlos de Faria,
Jonathan Gallagher, Sam Taylor, Louis Neubert, Duncan Gist
Colourist: Lewis Crossfield
![](https://cdn.myportfolio.com/ac28b3f5a1e7419dbacf9bda1be0713e/2ffd1d24a3e04cc18de1c473_rw_1920.png?h=701f8dd6cd577b8ecbd0cb0afd6c9c71)